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IT ALL STARTS WITH HANAN DASHTI: A well-known celebrity in the Kuwaiti beauty industry, she started as a makeup artist in 2002 and immediately gained prominence. After successfully establishing herself in the Kuwaiti market with the opening of her first beauty salon in 2005 and her trademark cosmetics line in 2007, Hanan Dashti quickly extended her business throughout the Gulf Cooperation Council and other regions of the Middle East. The Hanan Dashti trademark is now officially registered in a number of countries around the Middle East, Europe, and the rest of the world.

Our philosophy: Inner Beauty is your job. We do the rest.

Product Advances:

In the last 2 years, we have released more than 30 new

beauty products for high quality and affordable skin, face

and hair beauty products.

Product Trend:

Survey results have proven that 4 out of 10 people

on average in Kuwait use Hanan Dashti cosmetic

products daily.


Beauty - Fashion - Perfume – Cosmetics

Products Category: Make-up - Skin Care – Hair – Accessories.


About the brand:

Since 2005, when our company was established by Hanan Dashti, the first professional makeup artist in

Kuwait, we've been committed to providing all of our customers' beauty-related needs in a single, convenient

location so that they can save time and money while still enjoying the benefits of a positive, uplifting shopping

experience. A breakthrough idea in the 2000s beauty business, Hanan Dashti was the first local retailer to

include a full-service salon and spa inside a bustling retail shop. The Hanan Dashti family is pleased to

announce that in 2019 they have reorganized the firm and realigned the brand's purpose to put the client first.


This place we call Hanan Dashti is really a haven for aesthetics now. A spot where one's inner beauty is praised.

A beauty mecca stocked to the brim with the latest products for hair, beauty, nails, and more, with helpful staff

on hand to answer any questions. More than just a beauty salon and retail outlet, we also provide a wide

range of services. We are a home away from home, and everyone who enters is welcomed like a member of

our family. Like in a real home, we hope you'll always feel welcome, appreciated, understood, and indulged

cooperating with us.

Target market:

  • By Age (college-educated women mostly who are between the ages of 20

                                                                                                                                   and 35)

  • By Economic Segment (Mid to low)
  • By Location (Hawally, Salmiya, Jabriya, Riqqha, Mangaf, Fahahil, Jahra, Mahbola)